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Sam
Santana
Hi there! I’m a writer who moves between ads, scripts, essays, and whatever else the story calls for.
Below is a collection of selected projects. Some branded. Some personal. All built with care.
Take a look around.
Copywriting Collection
A nostalgic Coca-Cola ad concept where ordinary nights turn into lasting memories, showcasing the emotional power of shared traditions.
A membership program revamp for an iconic Chicago theater—using clever copy and clear UX writing to boost engagement and retention.
A nostalgic campaign idea celebrating how Polaroid captures not just the image, but the emotion of a moment, centered around small, unforgettable souvenirs.
Inspired by Billy Joel’s "Souvenir."
Sessions@33 Live at Bassline Chicago" is a social media campaign aimed at promoting a live music event. The project encompassed creating engaging content—ranging from compelling copywriting and eye-catching poster designs to captivating video footage—to spotlight the bands' unique sounds.
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