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02Spec ad

One Last Movie Night

A Coca-Cola Spec Ad

Movie theater attendance has been declining for years — only 53% of Americans went to a theater in 2025, well below pre-pandemic levels. To bring audiences back, they need a reminder of what the experience is built on: the smell of popcorn, the fizz of a Coke as the trailers roll. This ad highlights that movie nights, like Coca-Cola and popcorn, are the perfect pairing for sharing moments that last.

Note: This is a conceptual project developed for portfolio purposes and is not affiliated with Coca-Cola.

Two friends tap their Coca-Cola cups together in a movie theater

Strategy

The ad makes its case through a small, relatable moment: Renee and Ana are packing up their apartment, and they have one tradition left to keep. One last movie night. Then the apartment runs out on them. The cabinets are bare. The fridge hums over nothing. The TV is sealed in a box by the door.

One look between them, and the night finds a new home. The theater hands them everything the packed-up apartment couldn't: the popcorn, the Coca-Cola, the ritual, each other. It ends on a promise to keep doing this, every chance they get.

That's the pairing this ad is really selling: the whole experience that only comes together when they're both there. Audiences, especially younger generations, are actively craving real-world experiences that feel more meaningful than anything a screen at home can offer.

Mood Board

Renee and Ana walk toward a theater marquee that reads Now Playing: One Last Movie NightRenee and Ana talk on the couch surrounded by moving boxesA concessions worker hands Renee and Ana popcorn and two Coca-ColasRenee and Ana laugh in their theater seats, sharing popcorn and Coca-ColaTwo Coca-Cola cups tap together in front of the movie screenEnd card: a tub of popcorn and a Coca-Cola on a red background

One Last Movie Night: The Script

Coca-Cola:30SpecWritten by Sam SantanaStory by Sam Santana & Haley Patton
Video
Audio
OPEN ON Apartment, night. Bare walls, stacked boxes. RENEE (20s) tapes the last one shut. ANA (20s) drops onto the couch.
SFX Tape gun.
Ana turns to Renee.
ANA One last movie night?
RENEE Can't break tradition.
Ana opens the kitchen cabinet: Bare shelves.
SFX Cabinet door creaks.
Renee opens the fridge: Empty.
SFX Fridge hum.
Renee turns toward the living room and stops. A sealed box by the door. Marker on the side: TV.
Beat. They look at each other—an idea forming.
MUSIC Upbeat score kicks in.
Theater lobby. Doors open on marquee light and a buzzing crowd.
SFX Popcorn popping, crowd chatter.
A concessions worker slides over a fresh tub of popcorn and two ice-cold Coca-Colas.
SFX Ice clinking.
Theater. The lights dim. The screen lights up their faces. Ana passes the popcorn. Renee passes a Coke.
MUSIC Swells.
Ana leans over.
ANA Promise we'll keep doing this?
Renee smiles.
RENEE Every chance we get.
They tap their cups together. Eyes back on the screen.
SFX Cups tap.
SUPER Popcorn and Coke. The perfect pair for memories that last. LOGO: Coca-Cola.
MUSIC Out.

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