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This creative spec campaign brings Polaroid’s nostalgia to life through a print ad series inspired by Billy Joel’s "Souvenir." By blending heartfelt storytelling with striking visuals, the campaign captures life’s fleeting moments—turning them into keepsakes that last forever.
* This project is a speculative marketing campaign created for portfolio purposes and is not an official release from Polaroid.
Taking inspiration from Billy Joel’s "Souvenir," I developed the campaign’s concept and crafted a series of five print ads, each telling a story of life’s little milestones—big and small - ensuring each ad captured the timeless appeal of Polaroid cameras.
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The goal was to maintain the heartfelt and reflective essence of the song's lyrics while infusing a hopeful twist into a message that connects emotionally with Polaroid lovers.
With its warm, nostalgic tone, the campaign invites people to capture, preserve, and cherish their own souvenirs for years to come.
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